Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (2023)







Etsy SEO tools can be invaluable for sellers looking to improve their visibility and sales on the platform. Marmalead and eRank are two of the most popular options, but Is Marmalead Or eRank Better?

In this post, we’ll compare the features, benefits, and user experiences of both tools to help you make an informed decision.

Marmalead VS eRank: Overview

In the world of online selling, search engine optimization (SEO) is one of the most critical components of achieving success. It’s what helps customers find your products when they search for related keywords on platforms like Etsy.

(Video) Marmalead, ERank, Alura, Sale Samurai... STOP Wasting Your Time!

However, SEO can be a daunting and time-consuming task. That’s where tools like Marmalead and eRank come in.

Marmalead and eRank are two popular SEO tools for online sellers. They both offer a range of features to help sellers optimize their listings and improve their visibility on search engines.

Both Marmalead and eRank work by analyzing the keywords and phrases that are relevant to a seller’s products. They offer insights into how customers search for products, which keywords are the most effective, and how to optimize listings to improve visibility.

By using these tools, sellers can make informed decisions about their listings and improve their chances of being found by potential customers.

Marmalead VS eRank: Comparison Of Key Features

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (1)

Features are the most critical consideration when choosing an SEO tool for selling on Etsy.

Marmalead and eRank are two popular SEO tools for online sellers, and they offer similar features but with some differences. Here is a comparison of their key features:

Keyword Research And Analysis

Both Marmalead and eRank offer keyword research and analysis features. They both provide sellers with insights into the most relevant and effective keywords for their products.

Marmalead offers an extensive range of keywords and a color-coded system that helps sellers identify high, medium, and low-competition keywords.

eRank, on the other hand, provides a keyword explorer tool that offers insights into the competition for specific keywords.

Competition Analysis and Insights

eRank offers a more extensive range of competition analysis tools compared to Marmalead. Its seller scout feature allows sellers to analyze their competition and compare their performance.

eRank also offers a product tracker tool that lets sellers monitor their competitors’ sales and pricing strategies.

Marmalead, on the other hand, provides some essential competition analysis tools, like the ability to compare listings to top-performing listings.

Listing Optimization and Recommendations

Both Marmalead and eRank offer tools to help sellers optimize their listings for SEO.

Marmalead provides an analysis tool recommending optimizing titles, tags, and descriptions.

eRank also offers a listing audit tool that analyzes the overall listing and offers optimization tips.

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (2)

Customer Support and Resources

Both Marmalead and eRank offer customer support, with Marmalead offering priority support for premium users.

eRank offers a knowledge base with various resources, including video tutorials and webinars, to help sellers make the most of the tool.

(Video) Which Etsy SEO tool is the BEST What to use for advanced Etsy Research Erank SaleSamurai or Everbee

In conclusion, both Marmalead and eRank offer valuable SEO features for online sellers. While eRank offers a more extensive range of competition analysis tools, Marmalead provides a color-coded system that simplifies keyword research.

When it comes to listing optimization, both tools offer helpful recommendations. While eRank offers more resources and support, Marmalead provides a simpler user interface with fewer features.

Marmalead’s Specific Features

This app offers several features to help with keyword research and optimization.

With the Seasonality tool, you can analyze the performance of keywords over 12 months and predict their performance over the next three months.

Real Engagement shows how many unique visits a keyword is expected to generate from real shoppers in the next 30 days.

Another feature is Long Tail, which utilizes machine learning to study keywords and improve the chances of selling your listings.

Real Search Volume displays the expected number of searches a keyword will have from real shoppers in the next 30 days.

Users can also compare search phrase metrics side-by-side to identify the best keywords to focus on and determine whether their listings are considered Bargain, Average, or Premium Priced for a given keyword.

Marmalead is a highly user-friendly tool with an excellent user experience featuring color-coded data metrics. Its audit reports are easy to understand yet in-depth. However, it is twice the cost of eRank and has fewer features.

This tool is best suited for those new to SEO seeking an entry-level tool to audit their shop and learn the basics of technical analysis.

If you’d like to know more about Marmalead, read our Does Marmalead Really Work? Best Etsy Tools In 2023.

eRank’s Specific Features

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (3)

When it comes to technical SEO analysis and features offered, eRank outperforms Marmalead.

This tool is priced affordably and offers great value.

It includes powerful audit tools, displays keyword data for search engines beyond Etsy, provides thorough competitor analysis, and includes additional features such as calendars, calculators, and hashtag generators.

eRank offers a broader range of features, including identifying one-word tags within your listings and tracking changes to listings after making SEO edits.

(Video) Which One Is The Best Etsy Research Tool For You?

The app gives in-depth competitor audits, top 100 global and regional Etsy seller rankings, competitive rankings by shop category, rank checkers, and a color thesaurus.

It also has a calculator for shipping and profit margins, an ROI calculator for ad spend, a calendar showing popular holidays, an Instagram hashtag generator, and a geographic sales map.

Users can get sales reports, a spell check for listings, traffic stats using Google Analytics data, a Google Chrome or Firefox shortcut button, marketplace reports, delivery status reports, and a keyword tracker to monitor listings for specific keywords.

However, the tool might be overwhelming for those new to SEO.

Overall, eRank is best suited for those with a solid understanding of SEO who are seeking a technical tool to optimize listings and review competitor data.

For a more in-depth look at eRank, read our eRank Etsy SEO: Seller Tools For Success In 2023.

eRank VS Marmalead: Pricing

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (4)

eRank pricing includes a free option to use as long as you want (we view it as Marmalead free alternative), plus Basic, Pro, and Expert tiers priced at $5.99, $9.99, and $29.99 per month, respectively.

Marmalead users can only get a 14-day free trial and $19 monthly afterward. If you choose to pay for the whole year, the price is $190.

User Experiences and Reviews

User experiences and reviews can offer valuable insights into the effectiveness of SEO tools like Marmalead and eRank. Here is a summary of user experiences and reviews for both tools:

Success Stories and Testimonials

Many users of both Marmalead and eRank report success stories and improved SEO performance.

For example, Marmalead users have reported increased views and sales after implementing recommended changes to their listings.

eRank users have also reported success with increased sales and improved visibility on Etsy.

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (5)

Common Complaints and Issues

One common issue with eRank, because of the many features, is the user interface, which some newer users needed clarification and help to navigate.

Marmalead’s users complain about the pricing; some users find it too expensive for their needs.

Also, those shopkeepers who tried both apps report conflicting recommendations from the two.

Based on Marmalead VS eRank Reddit subforum posts, most users, who tried both, stick with eRank, and we agree. But since both companies offer free trials, it’s up to you to decide.

Overall User Satisfaction and Ratings

So, is Marmalead any good? How about eRank?

(Video) [SECRET] Best Etsy Keyword Research Tools - Etsy SEO Keyword Strategy (PT 1)

Both Marmalead and eRank have overall positive user satisfaction ratings.

Based on our experience and Marmalead reviews, we’ll give Marmalead a 3.5/5 rating.

And eRank gets a 4.5/5 rating.

User experiences and reviews offer valuable insights into the effectiveness and usability of SEO tools like Marmalead and eRank. While there are some common complaints and issues with both apps, the overall user satisfaction ratings are positive.

Is Marmalead Or eRank Better? Our Verdict

Choosing between Marmalead and eRank can be challenging, as both tools offer valuable SEO features for online sellers. Here are some factors to consider when choosing between the two:

Cost: Marmalead offers a 14-day free trial and $19 monthly after that. While eRank offers a free plan and paid plans starting at $5.99/month. Consider which plan fits your budget.

Features: Consider which features are essential to your business, such as keyword research, competition analysis, or listing optimization.

User Interface: Consider which tool has a more intuitive and user-friendly interface.

Based on specific needs and goals, here are some recommendations:

If you are a new Etsy seller with no prior SEO experience, Marmalead may be a suitable option.

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (7)

If you are more experienced or a quick learner who wants a more budget-friendly option, eRank’s free plan and lower-priced options may be more suitable.

Both Marmalead and eRank offer valuable SEO tools for Etsy sellers. The app that is better for you will depend on your specific needs and goals.

We always try to keep our reviews current because both companies regularly add new features. Thus, keep in mind that ‘Marmalead VS eRank 2022’ online comparisons might be outdated.


In conclusion, both Marmalead and eRank are useful tools for Etsy sellers looking to improve their SEO and sales.

While each tool has its strengths and weaknesses, the choice ultimately comes down to individual needs and preferences.

(Video) Which Etsy SEO tool is the best - Everbee vs. Sales Samurai vs. eRank

By considering factors such as pricing, features, and user experiences, sellers can make an informed decision and choose the tool that best fits their needs.

Is Marmalead Or eRank Better? Best Etsy Tools In 2023 (8)

If you’d like to know more about the best Etsy SEO tools, read our Top 5 Etsy SEOs: eRank, Marmalead, EverBee, Alura, EtsyHunt, where we compare eRank VS EverBee and more.


Which is more accurate eRank or Marmalead? ›

eRank is best for those who already have a good understanding of SEO and are looking for a technical tool to optimize listings and review competitor data. Marmalead is best for those new to SEO and looking for an entry-level tool to audit their shop and learn the basics of technical analysis.

What are the most popular keywords on Etsy 2023? ›

The terms “sustainable” and “eco-friendly” are at the top of the list of the most popular keywords searched on Etsy in 2023, which reflects this trend.

Is eRank useful for Etsy? ›

Overall eRank is one of the best Etsy SEO tools in the market that can help you with market research and listing optimisations, despite some tools that are not particularly useful like Dates (shows last updated and expire dates) and Inventory (shows quantity available of listings with the price and total value).

What is the best keyword app for Etsy? ›

Marmalead is an Etsy keyword tool designed to help your listings stand out in Etsy search. It's the right Etsy keyword tool for the job. That's because it's the best Etsy SEO tool that gets your products found in Etsy searches with real shopper keywords.

What is the highest selling Etsy shop? ›


Who are Marmalead competitors? ›

Alternatives to Marmalead
  • SE Ranking. SE Ranking. ...
  • SpyFu. SpyFu. ...
  • Sale Samurai. Sale Samurai. ...
  • MakerWords. MakerWords. ...
  • Keyword Tool Dominator. Keyword Tool Dominator. ...
  • EtsyHunt. EtsyHunt. ...
  • eRank. eRank. ...

What will be trending on Etsy in 2023? ›

Top-Selling Items on Etsy in 2023
  • Handmade Jewelry.
  • Crafts & Supplies.
  • Notebook & Journals.
  • Printables.
  • Wedding & Party Supplies.
  • Homemade Bath & Beauty Products.
  • Zero Waste Products.
  • Vintage.
Feb 17, 2023

Is Etsy worth it in 2023? ›

It's been around since 2005 and has grown into a massive platform with millions of users. However, as we enter 2023, it's worth asking the question: Is it still worth selling on Etsy? After careful consideration and research, my conclusion is that it's not worth it to sell on Etsy in 2023.

What does Etsy predict for 2023? ›

The online marketplace has shared its 2023 decor predictions along with its first-ever colours of the year. The overall theme for Etsy 2023 is the concept of duality and it's reflected in the two colours it predicts to be everywhere in 2023 – indigo and honeycomb.

Is eRank basic worth it? ›

ERank can completely be used without the need of paying for a Premium plan. It has very comprehensive tools to give you a look at your listings and know where you need to make changes. But of course a Premium plan always includes some extra tools. These may be enticing for those looking to make big changes.

What is the downside on Etsy? ›

Con: Etsy Charges Listing and Transaction Fees

Like most selling platforms, Etsy charges sellers certain fees in order to make sales on their platform. Etsy charges a $0.20 listing fee and takes five percent of your sale as a transaction fee. This includes gift-wrapping and shipping fees.

How much is eRank per month? ›

Price – $5.99 / month

For a full list of quotas and features for the Basic plan, head over to our Plans page.

What is the most searched word on Etsy? ›

Here are some of the top Etsy searches for plain-old gift giving:
  • Gifts.
  • Graduation Gifts.
  • Indian Gift.
  • Personalised Gift.
  • Personalized Gift.
  • Personalized Gifts For Mom.
  • Self Care Gift Box.
  • Teacher Gifts.
Sep 14, 2022

How can I improve my Etsy algorithm? ›

Now that you know how Etsy's search algorithm works, let's talk about the practical steps you should take to get your listings to rank higher.
  1. Find the best keywords for Etsy. ...
  2. Optimize the key components of your listing. ...
  3. Optimize your listing content. ...
  4. Keep your Etsy customer and market experience score high.
Feb 6, 2023

What is the busiest month on Etsy? ›

November and December are the two months of the year that every Etsy seller is eagerly waiting and preparing for. This is true for the buyers as well.

How much does the average Etsy seller make? ›

How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!

How many items does the average Etsy seller sell? ›

The lowest volume shop had an average of 3 sales a month while the highest volume shop sold 700 products a month. At the median, Showcase participants made 20 sales a month. In reality, though, this doesn't tell the whole story.

Is marmalead just for Etsy? ›

Marmalead is an Etsy SEO and market research tool for serious sellers. It is software that enables Etsy sellers to remain competitive in an ever changing ecommerce landscape through better market research and SEO analysis.

Who is Etsy's main competitor? ›

Some of the top Etsy competitors include Handmade at Amazon, ArtFire, Zibbet, Aftcra, Bonanza, Storenvy, Society6, and Redbubble.

Does Marmalead cost money? ›

Marmalead Pricing & Free Trial

Marmalead is one of the more expensive Etsy SEO keyword tools on the market. It's $19/month if you pay monthly, or $15.83/month if you pay yearly (which is $190/year). There is a 14-day free trial if you wish to test it out yourself.

What is Etsy's color of the year 2023? ›

Etsy 2023 Colors of the Year: Indigo and Honeycomb.

What trends will be popular in 2023? ›

These Are the Spring 2023 Trends Vogue Editors are Wearing Now
  • Skirt Suits But Make it Fashion. Marine Serre Oriental Towels boxy tailored jacket. ...
  • Everyday Preciousness. ...
  • Extra Baggage. ...
  • Perfectly Imperfect. ...
  • Short n Sweet Jackets. ...
  • Buttoned Up Shirting. ...
  • Modern Boho. ...
  • Blazers Become Cinched.
Apr 5, 2023

How to sell on Etsy for beginners 2023? ›

How do beginners sell on Etsy?
  1. Create a free account.
  2. Set your shop location and currency.
  3. Choose a shop name.
  4. Add your products.
  5. Set a payment and billing method.
  6. Set up shipping options.
  7. Customize your storefront.
  8. Go live!
Oct 25, 2022

What are the slowest months for Etsy sales? ›

Even if sales in the first weeks of 2022 have decreased, Etsy sellers should not be bothered by this. January and February are regarded as the weakest months for online shopping.

How many sellers are on Etsy 2023? ›

Last reported quarter 2023 Q1 it was 5.90 million, up by 7% year-over-year from 5.50 million.

Are Etsy sales declining? ›

Etsy published its financial results for the first three months of the year on Wednesday. Etsy marketplace GMS (Gross Merchandise Sales) was $2.7 billion in the first quarter of 2023, which was down 4.7% year-over-year and down 2.6% on a currency-neutral basis.

What is the stock price prediction for Etsy in 2025? ›

According to WalletInvestor's algorithmic Etsy stock price predictions, the share price was forecast to grow over the coming 12 months, hitting $217.34 by February 2023. WalletInvestor's forecasts then saw the share price reaching $302.89 by February 2024, $389.20 by February 2025, and $474.09 by February 2026.

What is the price prediction for Etsy in 2025? ›

Long-Term Etsy Stock Price Predictions
2024$ 133.5548.02%
2025$ 197.68119.10%
2026$ 292.62224.32%
2027$ 433.13380.06%
3 more rows

What is the future of Etsy? ›

Stock Price Forecast

The 25 analysts offering 12-month price forecasts for ETSY Inc have a median target of 120.00, with a high estimate of 170.00 and a low estimate of 46.00. The median estimate represents a +30.45% increase from the last price of 91.99.

Can you use Marmalead for free? ›

Etsy SEO just got easier.

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

Why is everything on Etsy so expensive? ›

Many Etsy items are handmade, making them more expensive than commercially made mass-produced products, as handmade items tend to be of better quality than goods that are quickly and often carelessly made. Also, Etsy doesn't allow buyers to combine items from different sellers to get shipping discounts.

How do you get a rating on Marmalead? ›

Three examples of real world "A Grade" listings followed by the criteria to get yourself an A.
  1. Use all 13 tags.
  2. Make sure all your focus keywords are Long Tail.
  3. Shoot for 7 out of 10 engagement bars (that's about 300) on JUST the focus keywords (you can have as few as two if you want)

Why are sellers boycotting Etsy? ›

Etsy sellers boycott fee hike on platform

Thousands of sellers on Etsy are going on strike, protesting the e-commerce platform's decision to hike transaction fees from five to 6.5 per cent. Etsy argues the fee increase will help the company invest in marketing and expand support staff.

Is Etsy oversaturated? ›

The sales in 2020 more than doubled the statistics for 2019. As of current trends, Etsy is on the rise. A second common but incorrect claim to Etsy is that it is oversaturated. Yes, there are more than 85 million items listed on Etsy, but there will be huge competition regardless of where you host your business.

Why do people stop selling on Etsy? ›

Etsy sellers often stop selling because they can't keep up with the competition or they can't make a profit. The competition on Etsy is fierce, and it's becoming more and more difficult for sellers to make a profit.

Can you make 3000 a month on Etsy? ›

Although the true answer to this question falls in the “it depends” category, it's not uncommon for neural sellers to make between 10 and $100 a week as they are getting started. That being said, it's not uncommon to see sellers making $3,000 dollars per month or more if they launched several products in their niche.

What is the best amount of listings on Etsy? ›

As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.

Does Etsy charge .20 per month? ›

Etsy's auto-renewal fee is simply the listing fee when it auto-renews after four months. As previously mentioned, the listing fee of $0.20 is valid for four months. After four months, Etsy automatically renews your listing for an additional $0.20.

How do you get well known on Etsy? ›

  1. Learn How Etsy SEO And Etsy Search Work. ...
  2. Create A Consistent Brand That Customers Remember And Love. ...
  3. Build Your Email List Early For Long-Term Customer Relationship. ...
  4. Get Inspired By Successful Etsy Sellers (But Don't Copy Them) ...
  5. Write High Converting Product Descriptions. ...
  6. Reply To Customers Responsively and Like A Friend.
Dec 20, 2022

How many words should be in an Etsy title? ›

The maximum length for a title is 140 characters. Titles may not contain more than three words in all capital letters. Please use both upper and lower case letters in your titles.

How do I find the best SEO keywords for Etsy? ›

Marmalead is the best tool you can use to find keywords for your Etsy SEO. It is specifically set up for Etsy sellers and takes all of the guesswork out of choosing effective keywords that drive traffic to your shop. Marmalead uses data to help you to: choose 13 tags that are proven to be the words buyers use.

Where are most buyers of Etsy from? ›

Main Etsy markets based on app downloads 2015-2023

The United States is, by far, the leading market for Etsy based on mobile app downloads. The e-commerce platform's buyer app was downloaded more than 53 million times in the U.S. from January 2015 to April 2023.

How do I attract people to my Etsy shop? ›

Here are five tactics that can help you drive more traffic to your Etsy store.
  1. Get found by Etsy search. The Etsy search engine is designed to help buyers find what they're looking for, which is good for buyers. ...
  2. Dress up your storefront. ...
  3. Kick it up on social media. ...
  4. Start a blog. ...
  5. Be known in your niche.
Sep 16, 2022

Is Marmalead or eRank better? ›

eRank offers a free plan, while Marmalead does not. The eRank free plan does have less tools and ways to use this for your shop, but it is more than enough to be able to use the platform. If you do want more access to the platform, there are paid plans at $5.99, $6.99, and $29.99 per month.

Has Etsy changed its algorithm 2023? ›

2023 Etsy Algorithm. Etsy came up with a few changes to its algorithm. Not only does Etsy look at keywords to decide which items to recommend, but it also looks at the performance of the shop and the listing quality of the item.

How do I get more sales on Etsy without ads? ›

Tips to increase sales on Etsy
  1. Social Media Images got More to Offer.
  2. Include most searched Keywords.
  3. Coupon Codes for Subscribers to Drive Revenue.
  4. Your Shop Name is your Brand Name.
  5. Use Pinterest to Find keywords.
  6. Persuasive Product Descriptions that Sell.
  7. Free Shipping is the Cornerstone of Customer Delivery.

Is there a way to see best sellers on Etsy? ›

Use the Top Sellers on Etsy table to view the top-ranking shops across all categories along with the estimated number of items each has sold since opening, their Sales Trend data (each shop's estimated number of monthly sales over the past 15 months), and the countries in which they are located.

What is the best way to get quality traffic to my Etsy store? ›

Steps To Increase Traffic To Your Etsy Shop:
  1. STEP 1 – Understand How Keywords Impact Traffic. ...
  2. STEP 2 – Move Away From The Competition. ...
  3. STEP 3 – Understand The Online Shoppers You're Targeting. ...
  4. STEP 4 – Apply Keywords To Your Etsy Shop.

What does the average Etsy shop make? ›

How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!

What software do Etsy sellers use? ›

But with so many options on the market, where do you start? Well, right here. We recommend three accounting software partners for Etsy sellers: QuickBooks, Xero and Sage.

What is trending on Etsy 2023? ›

The Top 2023 Decor Trends, According to Etsy
  • Parisian interiors. ...
  • Mermaidcore. ...
  • Paper lighting. ...
  • Rugs with personality. ...
  • Jewelry for the home. ...
  • Vintage patterns.
Apr 17, 2023

How do I find my highest selling items on Etsy? ›

How to Know What Sells Well on Etsy
  1. Research Trends. Use tools like Google Trends or Think With Google to find the current buzz. ...
  2. Check Statistics. Home & Living, Art, and Jewelry are the top three categories on Etsy. ...
  3. Use Etsy Itself. ...
  4. Research Competitors.
Aug 4, 2022

What is the ideal number of listings of Etsy shop? ›

Cordero recommends keeping your shop as full as possible, with at least 20 products. However, the process may take a while, so don't fret if you only have a few items to start. Just keep adding as you go, as often as you can. “You want to treat your Etsy store as a brick-and-mortar shop,” he said.

How do I get more views on Etsy 2023? ›

  1. Choose an Etsy Shop Title That Describes Your Products and Includes Keywords.
  2. Do Etsy Keyword Research and Choose Your Keywords.
  3. Use Keywords in Your Product Titles and Descriptions.
  4. Use All of the 13 Product Tags in Each Listing.
  5. Select Specific Categories.
  6. Add Relevant Attributes.
  7. Establish Competitive Shipping Costs.

How do I increase traffic on Etsy 2023? ›

The first proven strategy to boost yourselves and traffic in 2023 is to create more products. You see every time you launch a new product, not only do you get what we refer to as the Etsy bump, but you create another way that someone interested in your products can find you and your store. Store.

How do I get more sales on Etsy 2023? ›

  1. Write High Converting Product Description. A good and compelling product description will greatly improve your conversion rate. ...
  2. Use Etsy Advertising For Fast Growth. ...
  3. Run A Sale The Right Way. ...
  4. Include Small Gift/Freebie To Impress Customers. ...
  5. Adding Scarcity To Your Product (Only 3 Items Left)
Dec 20, 2022


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