eRank vs Marmalead - Etsy Marketer (2023)

Most e-store owners are always looking to improve their rankings in search engine results, regardless of how successful their business might already be. A higher ranking almost always means more traffic, and, in turn, more traffic means more conversions and sales.

The formula is simple, and pretty much everyone understands it, but keeping your products and pages on the first page of search results can get tricky – the world of SEO is constantly evolving and it can sometimes be quite hard to keep up.

That’s why sellers are constantly on the lookout for Etsy apps and tools that were built to help them find new keyword ideas, come up with better titles, tags, product descriptions, and more. eRankand Marmaleadare two of the most popular SEO tools available, and for a good reason: both are tried-and-tested and can get you amazing results when it comes to improving ranking.

So to help you pick which one might be the better tool for you, today we’ll take a closer look at their main characteristics and offer you an overview of their most notable features. The rest is up to you!

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Crest: Better than Erank and Marmalead

eRank vs Marmalead - Etsy Marketer (1)

Crest is an app for full time Etsy Sellers who are trying to do listing optimization, analytics and marketing at scale.

It helps Etsy Sellers:

(Video) How to use eRank ✍️ Is eRank worth it? Etsy Keyword Research Tool. eRank Etsy tips for beginners

  • Advanced location-based customer analytics
  • Real-time search engine optimization
  • Keyword discovery that is from real Etsy data
  • Generate and share video content from listings
  • Track performance with goal and forecast reports
  • Manage all of your data from a single place

Learn more about Crest this link.

What Is eRank?

eRankis an online platform that caters to Etsy sellers that want to improve their ranking. It’s equipped with a large number of SEO tools whose purpose is to make it easier for sellers to get their store optimized so it has a better chance of reaching a higher position in Etsy search.

eRank’s tools are robust, and they can help you with all kinds of different segments of Etsy SEO, from optimizing your titles and tags by choosing the right keywordsto exploring competition and demand.

What Is Marmalead?

Marmaleadis an SEO and market research tool that helps Etsy sellers get a better understanding of various aspects of SEO such as their current ranking and their store’s average weekly and monthly views. It also offers deep insights into the competition and their items.

With Marmalead, you get a thorough overview of the items and listings in your Etsy store, which can help you discover your shop’s flaws in terms of SEO and learn what you can do to improve them. Researching keywords with Marmalead will also show you which products are in demand at the moment or seasonally.

How Does eRank Work?

Simply put, eRank evaluates your titles, which should match your keyword as much as possible. Next, it analyses your tags and tells you to try to push your character count to the maximum of 20 characters in order to be able to add more precise keywords or keyphrases.

Each listing can include up to 13 tags, so you should tend to use all 13 of them since eRank perceives it as a positive thing. We should note that, even though eRank will register this as a good thing, its algorithm can’t really know how good your tags are, what’s their relevance, or even whether they fit the items in your shop. So your eRank grade might be higher due to this, but in reality, it’s possible that your store still doesn’t get any more traffic nor make more sales.

(Video) I tested Etsy SEO with erank and Marmalead and found this disturbing thing - Etsy SEO 2020

This means that eRank, although robust, doesn’t evaluate every single factor that plays a role in how Etsy’s search algorithm ranks results. Your customer score, market experience score, listing quality score, shipping price, and other important numbers will also be taken into consideration by Etsy when the algorithm determines how high to rank your listing. In practice, this means that you might be making a great number of sales and still scoring poor grades in eRank and vice versa.

In conclusion, eRank is a very useful platform for keyword research, but don’t forget that it just doesn’t evaluate everything that goes into Etsy SEO. Use eRank to brainstorm fresh keyword ideas, but never follow its guidelines blindly.

How Does Marmalead Work?

After you connect your Etsy store to Marmalead, the platform will analyze your listings and serve you the “Marmalead scores”. In case you want to learn more details about a particular listing, you just need to click on it to get a more in-depth score of that listing. This score will let you get a better hold on your SEO.

Marmalead’s score evaluates each product separately and provides you with additional information about your store’s SEO. We’ll take a closer look at all that entails later in the article.

Similar to eRank, Marmalead analyses a great number of factors when grading your SEO. These factors include the number of tags you use in your title, whether you’ve used all 13 tags, the quality and appeal of the photos in your store, and the number of renewed listings(each new listing gets a short-term boost from Etsy, and the same goes for renewed listings. Renewing listings means relisting them, by paying another $0.20 for a listing fee, which will last for 4 months).

The grade is then served to you, and grading is done using both colours and letters. Green colour and the letter A mean your listing is in optimal shape, orange and B show that the listing is doing just okay, while yellow and C usually signal that there are flaws in your SEO that you need to fix. Naturally, you should work on getting the greatest possible portion of listings highlighted in green.

A different segment of Marmalead evaluates your product descriptions and provides you with ideas for tags. Product descriptions are very important when it comes to conversions since they help customers get a better understanding of the product.

(Video) I Can’t Believe This Etsy Seller Research Tool Is Still FREE

What Are eRank’s Features?

In the following sections, we’ll introduce you to the most notable eRank features.

Use Trend Buzz to Explore Demand

eRank lets you explore the most popular and most searched products on Etsy using Trend Buzz. This great tool is updated on a daily basis and lets you learn which type of product is in demand. It also shows you a history of the 100 most-searched terms and phrases.

Use eRank’s Tools to Boost Your SEO

Optimized SEO is one of the most important factors when it comes to attracting more customers and completing more sales. Keywords impact your SEO the most, and eRank includes a bunch of keyword tools that will help you find the best search terms.

The most notable keywords tools provided by eRank are the Keyword Tool, Keyword Lists, Bulk Keyword Tool, Keyword Explorer, and Compare Keywords. The Keyword Tool can also be used to evaluate the competition and see what keywords similar businesses use when coming up with their titles and tags.

Use Compare Listingsto Research Pricing

Price is another important factor that determines whether the shoppers will buy your product. Our suggestion would be not to push your prices too high, but don’t go too cheap either. The best way is to keep it in the same price range as other retailers with items similar to yours. Compare Listings is very useful when it comes to pricing since it will let you compare up to four listings, see their price and come up with your own according to the results.

What Are Marmalead’s Features?

Next, let’s dig into the most useful features provided by Marmalead.

Use Storm Tooland Comparison Tool to Boost Your SEO

Marmalead’s Comparison tool and Storm tool are a great combination that will help you improve your SEO. These tools let you brainstorm keywords, phrases, and tags, and help you decide which terms and items to add to your listings.

(Video) 3 Reasons NOT to obsess over your eRank and Marmalead Etsy SEO Grades | Etsy Search Rank

Use Search Tool and Tracking Tool to Evaluate the Competition

Marmalead’s Search tool helps you learn about your competition, category page, and engagement related to any keyword that appears on Etsy. This tool tells you how many views those keywords average for per week, which makes choosing tags easier. The Tracking tool allows tracking up to 4 keyword phrases and shows you all the stores that use that keyword.

Use Trending Tool to Explore Demand

Marmalead’s Trending tool has a similar purpose to eRank’s Trending Buzz. It offers a lot of help when it comes to finding out which phrases and tags are trending on Etsy. Use it as a brainstorm tool for new keyword ideas.


In this section, we’ll see how much eRank and Marmalead cost.

How Much Is eRank?

eRank offers three monthly plans. The first one is free of charge, and it includes 50 Keyword Tool lookups per day, 5 Keyword Explorer lookups per day, and it analyzes up to 100 of your active listings.

The Basic plan costs $5.99 a month and includes 100 Keyword Tool lookups a day, 25 Keyword Explorer a day, and analyzes up to 200 active listings, and more.

The premium plan is called PRO and costs $9.99 a month. For this price, you’ll get 200 Keyword Tool lookups per day, 200 Keyword Explorer lookups per day, analyze up to 4000 active listings, and more. Visit eRank’s pricing pageto learn more about pricing on eRank.

How Much Is Marmalead?

Marmalead also offers a free plan. Just as eRank’s free plan, this one also provides limited options, but in case you’re uncertain whether to get the paid plan, this will give you the needed insight. The paid plan is called the Entrepreneur and costs $19 per month, but if you choose to pay annually, it costs $15.83.

(Video) Fastest Marmalead keyword research method for Etsy SEO tags and titles, to make more money on etsy

Final Words

This marks the end of our article on eRank vs Marmalead. We explained how both platforms work, introduced their most notable features, and compared their prices. Marmalead is more expensive than eRank, but generally speaking, there’s no winner here. Both these tools are extremely useful, and it’s up to you to choose which one would suit your Etsy shop better.


Which is more accurate eRank or Marmalead? ›

eRank is best for those who already have a good understanding of SEO and are looking for a technical tool to optimize listings and review competitor data. Marmalead is best for those new to SEO and looking for an entry-level tool to audit their shop and learn the basics of technical analysis.

Is eRank useful for Etsy? ›

Overall eRank is one of the best Etsy SEO tools in the market that can help you with market research and listing optimisations, despite some tools that are not particularly useful like Dates (shows last updated and expire dates) and Inventory (shows quantity available of listings with the price and total value).

Does eRank actually work? ›

Yes, eRank is safe to use for Etsy sellers. It has been around since 2016 and has a good reputation as one of the most popular Etsy SEO tools.

Is eRank basic worth it? ›

ERank can completely be used without the need of paying for a Premium plan. It has very comprehensive tools to give you a look at your listings and know where you need to make changes. But of course a Premium plan always includes some extra tools. These may be enticing for those looking to make big changes.

What is the best way to get quality traffic to my Etsy store? ›

Steps To Increase Traffic To Your Etsy Shop:
  1. STEP 1 – Understand How Keywords Impact Traffic. ...
  2. STEP 2 – Move Away From The Competition. ...
  3. STEP 3 – Understand The Online Shoppers You're Targeting. ...
  4. STEP 4 – Apply Keywords To Your Etsy Shop.

What is the highest selling Etsy shop? ›


What is the best app to sell on Etsy? ›

The most popular app for Etsy sellers will vary depending on the needs of the seller. However, some of the most popular Etsy seller apps include Outfy, Marmalead, ReferralCandy, and Mad Mimi. For print on demand, Printful is a very popular option among Etsy e-commerce sellers.

What is the downside on Etsy? ›

Con: Etsy Charges Listing and Transaction Fees

Like most selling platforms, Etsy charges sellers certain fees in order to make sales on their platform. Etsy charges a $0.20 listing fee and takes five percent of your sale as a transaction fee. This includes gift-wrapping and shipping fees.

How much is eRank per month? ›

Price – $5.99 / month

For a full list of quotas and features for the Basic plan, head over to our Plans page.

Are there fake buyers on Etsy? ›

While the vast majority of products and shop owners on are legitimate, it's still possible to get scammed by fraudulent sellers (and buyers).

Are there fake sellers on Etsy? ›

Are there fake sellers on Etsy? Although Etsy Support does its best to remove fraudulent sellers from Etsy, people can set up fake shops. There isn't an approval process a seller must go through to open a shop on Etsy, so anyone can join.

Is marmalead just for Etsy? ›

Marmalead is an Etsy SEO and market research tool for serious sellers. It is software that enables Etsy sellers to remain competitive in an ever changing ecommerce landscape through better market research and SEO analysis.

What does the average Etsy shop make? ›

How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!

Is it complicated to sell on Etsy? ›

It's easy to set up a shop on Etsy. Create an Etsy account (if you don't already have one), set your shop location and currency, choose a shop name, create a listing, set a payment method (how you want to be paid), and finally set a billing method (how you want to pay your Etsy fees).

What is the optimal number of Etsy listings? ›

As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.

Why is no one buying my stuff on Etsy? ›

One of the main reasons why your Etsy shop is not getting sales is that your products are not ranking high enough on Etsy search. This could be because your listings are not properly optimised. Search traffic is the main source of traffic for most Etsy shops.

How can I increase my sales fast on Etsy? ›

Let's see how to get more sales on Etsy.
  1. Write persuasive product descriptions.
  2. Take captivating product photos.
  3. Stand out with product videos.
  4. Check your titles and tags.
  5. Pay attention to Etsy SEO.
  6. Focus on product reviews.
  7. Provide helpful answers to FAQs.
Jul 28, 2022

How do I increase traffic on Etsy 2023? ›

The first proven strategy to boost yourselves and traffic in 2023 is to create more products. You see every time you launch a new product, not only do you get what we refer to as the Etsy bump, but you create another way that someone interested in your products can find you and your store. Store.

What is the busiest month on Etsy? ›

November and December are the two months of the year that every Etsy seller is eagerly waiting and preparing for. This is true for the buyers as well.

What is trending on Etsy 2023? ›

The Top 2023 Decor Trends, According to Etsy
  • Parisian interiors. ...
  • Mermaidcore. ...
  • Paper lighting. ...
  • Rugs with personality. ...
  • Jewelry for the home. ...
  • Vintage patterns.
Apr 17, 2023

What is the most searched keyword on Etsy 2023? ›

The terms “sustainable” and “eco-friendly” are at the top of the list of the most popular keywords searched on Etsy in 2023, which reflects this trend.

What is the easiest product to Sell on Etsy? ›

10 Most Profitable Things You Can Sell on Etsy
  • Handmade Jewelry. Since ancient times, Jewelry has been a symbol of social status and wealth. ...
  • Stickers and Personalized Cards. ...
  • Collectibles. ...
  • Photography. ...
  • Paintings. ...
  • Custom Made T-Shirts. ...
  • Custom Mugs. ...
  • Digital Art.

What are the most profitable things to Sell on Etsy? ›

Top 10 Best Selling Items on Etsy
  1. Handmade Jewelry. ...
  2. Vintage Clothing. ...
  3. Handmade Home Décor. ...
  4. Art Prints. ...
  5. Craft Supplies. ...
  6. Handmade Accessories. ...
  7. Handmade Bags & Purses. ...
  8. Personalized Gifts.
Jan 25, 2023

What is best alternative to selling on Etsy? ›

What is the best alternative to Etsy?
  • Shopify.
  • Big Cartel.
  • Squarespace.
  • Wix.
  • Ecwid.
  • IndieMade.
  • Bonanza.
  • Amazon Handmade.
Nov 2, 2022

Why are sellers boycotting Etsy? ›

Etsy sellers boycott fee hike on platform

Thousands of sellers on Etsy are going on strike, protesting the e-commerce platform's decision to hike transaction fees from five to 6.5 per cent. Etsy argues the fee increase will help the company invest in marketing and expand support staff.

Why do people stop selling on Etsy? ›

Etsy sellers often stop selling because they can't keep up with the competition or they can't make a profit. The competition on Etsy is fierce, and it's becoming more and more difficult for sellers to make a profit.

Is it cheaper to sell on Etsy or Amazon? ›

Etsy is much cheaper than Amazon.

Etsy's commission rates are much lower - and are standardised regardless of category - and does not charge a monthly fee to maintain your shop like Amazon does.

Can you make 3000 a month on Etsy? ›

Although the true answer to this question falls in the “it depends” category, it's not uncommon for neural sellers to make between 10 and $100 a week as they are getting started. That being said, it's not uncommon to see sellers making $3,000 dollars per month or more if they launched several products in their niche.

Does Marmalead cost money? ›

Marmalead Pricing & Free Trial

Marmalead is one of the more expensive Etsy SEO keyword tools on the market. It's $19/month if you pay monthly, or $15.83/month if you pay yearly (which is $190/year). There is a 14-day free trial if you wish to test it out yourself.

Does Etsy charge .20 per month? ›

Etsy's auto-renewal fee is simply the listing fee when it auto-renews after four months. As previously mentioned, the listing fee of $0.20 is valid for four months. After four months, Etsy automatically renews your listing for an additional $0.20.

How do sellers not get scammed on Etsy? ›

Here's how to use Etsy without being the victim of a scam.
  1. Only Shop on External Sites if You Trust the Seller. ...
  2. Research External Sites Carefully. ...
  3. Always Pay Using a Credit Card. ...
  4. Don't Pay Outside of the Site. ...
  5. Don't Believe Provided Information. ...
  6. Don't Provide Personal Information. ...
  7. Do a Reverse Image Search.
Jan 3, 2023

Does opening a case on Etsy hurt the seller? ›

Despite covering many buyer refunds in the last several months, Etsy says the program is running within its budget. Etsy has transformed the nature of cases so that opening a case no longer automatically hurts a seller.

How do you tell if someone is scamming you on Etsy? ›

Always do your research and look through the Seller's profile, reviews, and Etsy history, if they have stellar customer feedback, a solid return policy, and quick shipping times then it is most likely a safe bet.

Is Etsy a Chinese company? ›

Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies.

How much of a cut does Etsy take? ›

Etsy's transaction fee is 6.5% of the total cost of the sale.

How do you know if a seller is legit? ›

8 Ways to Know If Online Stores Are Safe and Legit
  1. Use the free McAfee WebAdvisor to check for safe sites. ...
  2. Check the padlock in the address bar. ...
  3. Verify the website's trust seal. ...
  4. Use the Google Transparency Report. ...
  5. Check the company's social media presence. ...
  6. Analyze the overall look of the website.

Who is Etsy's main competitor? ›

Some of the top Etsy competitors include Handmade at Amazon, ArtFire, Zibbet, Aftcra, Bonanza, Storenvy, Society6, and Redbubble.

Who are Marmalead competitors? ›

Alternatives to Marmalead
  • SE Ranking. SE Ranking. ...
  • SpyFu. SpyFu. ...
  • Sale Samurai. Sale Samurai. ...
  • MakerWords. MakerWords. ...
  • Keyword Tool Dominator. Keyword Tool Dominator. ...
  • EtsyHunt. EtsyHunt. ...
  • eRank. eRank. ...

Why is Etsy so expensive for sellers? ›

Etsy charges sellers money so they can cover their fees for website hosting, website maintenance and growth, marketing, customer service, and costs associated with conducting transactions, collecting payments, and transferring funds.

Should I open a second Etsy shop? ›

If you want to introduce a new line of products that is very different from your existing brand, a second shop may be useful. As an alternative, using shop sections to arrange and organize your inventory can help showcase the different types of products you offer in a single Etsy shop.

How hard is it to make money on Etsy? ›

Now, we'll be completely honest here — Etsy isn't a get-rich-quick scheme. In fact, approximately 65% of sellers are earning less than $100 per year. And while that's fine for those who see it as a hobby, if you want to earn the big bucks, you need to develop an entrepreneurial mindset. Not sure where to start?

Can you make a full time income on Etsy? ›

As a general rule, you can make a full-time income on Etsy as long as you put full-time effort into it and your product is something that is in demand.

Is Etsy still worth it in 2023? ›

It's been around since 2005 and has grown into a massive platform with millions of users. However, as we enter 2023, it's worth asking the question: Is it still worth selling on Etsy? After careful consideration and research, my conclusion is that it's not worth it to sell on Etsy in 2023.

How much does the average Etsy seller make a month? ›

At the median, shop owners brought in $537.50 in monthly revenue (or ~$518 after Etsy fees). The products sold ranged in price from $3 to $175, with an average product price of $40. Over $500 a month for a side hustle sounds decent, but what about the costs?

Do people make a lot of money selling on Etsy? ›

How much you can make on Etsy is up to you. You won't know how much you can make on Etsy until you start. Some sellers bring in over $50,000 a year. While others only make a couple grand.

Should you list everyday on Etsy? ›

Being consistent with your Daily Do list and it will help you to have a successful shop. The more involved you are with your shop, the more Etsy will see that you are a serious seller. I swear that if I don't work on my shop for a week or more, my sales dip.

How do I get higher on Etsy search? ›

Now that you know how Etsy's search algorithm works, let's talk about the practical steps you should take to get your listings to rank higher.
  1. Find the best keywords for Etsy. ...
  2. Optimize the key components of your listing. ...
  3. Optimize your listing content. ...
  4. Keep your Etsy customer and market experience score high.
Feb 6, 2023

What is the best number of listings on Etsy? ›

As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.

What software do Etsy sellers use? ›

But with so many options on the market, where do you start? Well, right here. We recommend three accounting software partners for Etsy sellers: QuickBooks, Xero and Sage.

Who is the owner of eRank? ›

Hi, I'm Anthony Wolf, co-founder of eRank. This company grew out of a project to help my wife boost her Etsy traffic and sales in her shop. As it happened, I had a lot of experience to bring to bear. In my day job, I was a professional in the field.

Can you use Marmalead for free? ›

Etsy SEO just got easier.

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

What is the most searched term on Etsy? ›

Here are some of the top Etsy searches for plain-old gift giving:
  • Gifts.
  • Graduation Gifts.
  • Indian Gift.
  • Personalised Gift.
  • Personalized Gift.
  • Personalized Gifts For Mom.
  • Self Care Gift Box.
  • Teacher Gifts.
Sep 14, 2022

How many items does the average Etsy seller sell? ›

The lowest volume shop had an average of 3 sales a month while the highest volume shop sold 700 products a month. At the median, Showcase participants made 20 sales a month. In reality, though, this doesn't tell the whole story.

What is the number one thing bought on Etsy? ›

Gifts are the most popular item on Etsy with over 29 million listings. That's more than twice the number of listings as the second most popular item, wall decor.

Can you have too many listings on Etsy? ›

If you want to have more than 10 listings when you first start, there isn't anything stopping you from doing so. However seasoned Etsy sellers say that you shouldn't have more than 100 items if you're operating your store on your own, and more than 500 items if you are operating as a company.


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